The feedback from TIP graduates and the Textile Industry indicates that there is an acute shortage of professionals at the middle management level in the industry. In order to meet this need, the Institute has launched a BBA programme with specialization in Textile Management and Marketing.

This programme has a unique blend of courses in business management and textile processes, material and equipment and is therefore more relevant to textiles than other BBA programmes offered by different institutions. TIP graduates will be ideally placed to fill middle management positions to enable the industry to exploit the opportunities and face the challenges of globalization and the post quota abolition scenario.

The 4-year BBA programme is customized to meet the growing requirements and concerns of the textile industry.

Semester 1

Course Code Course Title Credit Hours
ACCT-101 Principles of Accounting – I 3
COMP-101 Computer Concepts 3
ENGL-101 English Language Basics 3
MATH-101 Mathematics-I 3
TEXT-175 Intro. to Textile Manufacturing 3
PKST-100/200 Pakistan Studies 2
17

Semester 2

Course Code Course Title Credit Hours
ACCT-102 Principles of Accounting-II 3
COMP-102 Computer Applications 3
ENGL-102 English Composition 3
MATH-120 Maths & Statistics for Business 3
TEXT-176 Natural & Manmade Fibres 3
RELG-100/200 Religion 2
17

Semester 3

Course Code Course Title Credit Hours
COMP-201 Internet & eCommerce 3
ENGL-201 Oral Communication 2
MGMT-201 Principles of Management 3
TEXT-201 Yarn Formation 3
ACCT-207 Cost Accounting 3
ECON-211 Micro Economics 3
17

Semester 4

Course Code Course Title Credit Hours
FNCE-201 Business Finance 3
TEXT-202 Fabric Technology 3
LAWS-204 Business Law 2
ECON-212 Macro Economics 3
TEXT-220 Textile Testing 2
MGMT-250 Business Communication 3
16

Semester 5

Course Code Course Title Credit Hours
MRKT-301 Principles of Marketing 3
ENVT-301 Environmental Management 3
STAT-306 Statistical Inference 3
ECON-312 International Trade & Finance 3
TXCH-350 Introduction to Wet Processing& Washing 4
MGMT-390 Production & Operations Management 3
19

Semester 6

Course Code Course Title Credit Hours
MGMT-301 Research Methodology 3
MGMT-302 Organizational Behaviour 3
MGMT-309 Product Development 3
TEXT-303 High Performance & Smart Textiles 3
MGMT-314 Marketing Management 3
TEXT-313 Introduction to Weave Designs 3
18

Semester 7

Course Code Course Title Credit Hours
APRL-401 Apparel Manufacturing 3
MGMT-407 Human Resource Management 3
MGMT-412 Supply Chain Management 3
MGMT-428 Management Research Project 3
MRKT-411 Personal Selling 3
15

Semester 8

Course Code Course Title Credit Hours
MRKT-401 Export Marketing 3
TEXT-405 Textile Merchandizing 3
MRKT-403 Retail Management 3
MGMT-413 Strategic Management 3
MGMT-428 Management Research Project 3
15