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A Guide to the Textile Institute of Pakistan's Visual Language.

Our identity at the Textile Institute of Pakistan integrates visual elements that establish a unique appearance for our communications—ranging from logos, colors, and fonts to campus imagery. Together, these elements create a distinctive look for our communications, reflecting the essence, attributes, and leadership of our institute in the field of textile education and research.

Logo Size & Space Guide

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Clear Space

Make sure a clear space within the width of a 'Convocation cap' symbol is maintained with no other elements intruding, allowing for a 30px space.

Clear Space

Make sure a clear space within the
width of a 'Convocation cap' symbol is
maintained with no other elements
intruding, allowing for a 30px space.

Minimum Size

If the logo text is not visible, switch to a
vertical layout. Consider using a submark
if the logo size is reduced and the text
remains invisible.

Minimum Size

If the logo text is not visible, switch to a
vertical layout. Consider using a submark
if the logo size is reduced and the text
remains invisible.

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Dos & Don't

Always utilize the provided Brand Mark from the master artwork to maintain brand integrity and avoid compromising its identity through modifications
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Typography

The Textile Institute has carefully chosen typefaces that complement each other to enhance our communications. It’s crucial to maintain consistency and thoughtfulness when utilizing these brand typefaces to uphold a unified and impactful brand presence across all our communications.

TYPOGRAPHY

Consistent typography is crucial for our brand.
Textile Institute of Pakistan recommends using
Futura as the primary font and Poppins for body
text. These fonts communicate clearly and are
versatile for different applications.

Primary Font

FUTURA

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.

FUTURA

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Secondary Font

Poppins

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.

Poppins

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Typography Weight

Typography with different weights (light, medium, extra bold) allows flexibility based on specific requirements and design needs, ensuring clarity and effectiveness in communication.

Futura

Light

Futura Medium

Medium

Futura Extra-Bold

Extra-Bold

Poppins

Light

Poppins Medium

Medium

Poppins Extra-Bold

Extra-Bold

Colors

Colors play a pivotal role in our brand identity. Our color palettes instantly distinguish us, setting the tone for each piece. Consistently and appropriately using our brand colors is crucial, as any deviations will not be approved for both print and digital campaigns.

#024CA0

Cobalt Blue

Calmness, Stability, & Depth

#fbcb0d

Sunlit Yellow

Warmth, Energy, & Optimism

#FFFFFF

Pure White

Clarity, Innocence, & Spaciousness

#000000

Pure Black

Formality, Luxury, & Timelessness

Elements

Derived from our institute’s logo, these approved graphic elements are essential for maintaining a unified brand presence at the Textile Institute of Pakistan. Thoughtful incorporation of these elements in our communications creates visually compelling and cohesive materials that reflect our institution’s identity and essence.
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Fabric

Fabric Element of the Logo can also be used as core element for post and art design perspectives.

Tassel

Tassel

This tassel can be used in the design to add any design element in the post or print design as an objects to creativity

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Bar

Including the BAR element in designs, like posters and social media, helps maintain brand consistency also make sure the brand's color presence is maintained and represented effectively across various materials.

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Submark

It's a submark representing students' potential and textile production materials, used in design for brand presence.

Email Signature

An email signature is a block of text automatically added to the end of an email, including the sender’s name, job title, company, contact details, and sometimes a logo or social media links. It provides contact information, reinforces brand identity, and ensures professional communication. All employees should use the standardized format as per our brand guidelines.
Monochrome minimalist graphic designer email signature
Copyright © 2024 Textile Institute of Pakistan. All Rights Reserved.

Ali Kazmi

Director Marketing

SM Denim Mills Pakistan

I owe a significant part of my professional success to my alma mater, the Textile Institute of Pakistan, where I earned my BSC Hons in Textile Sciences. The knowledge and skills I acquired during my time at TIP laid the foundation for my rapid career growth. The institute’s strong industry connections and emphasis on practical learning provided me with a unique edge in the job market.
Within a short span, I achieved a remarkable milestone by becoming the youngest General Manager of Marketing in the industry at just 28 years old. Today, as a Director of Marketing for the past five years, I continue to excel in my field, leveraging the expertise and confidence instilled in me by my education at TIP.
I am forever grateful to my alma mater for shaping my career trajectory and enabling me to reach new heights.

Sarim Mehmood

CEO and Founder

Fruit of Sustainability

TIP is not just a university but a unique community that enabled me to walk on paths not previously taken, initiate new ventures, and drive change. It was at TIP that I found a nurturing environment filled with mentors who inspired me, peers who challenged me, and resources that empowered me. This support system was instrumental as I led organizations in C-level leadership roles at a very young age, gaining experiences that would have been unimaginable without the foundation laid by TIP. Eventually, this journey led to the founding of Fruit of Sustainability, Pakistan’s first tech company specializing in digital social and environmental due diligence SaaS platforms which is set to revolutionize the Textiles and Apparel Industry in Pakistan. The entire journey is deeply and profoundly attributed to TIP.

Kashif J. Abbasi

Deputy General Manager, Retail Operations & Business Development

Sapphire

The time I spent at TIP campus had been the most important part of my career. It has given me confidence to achieve something that i used to believe as impossible. TIP has been a multicultural institute where I got the opportunity to engage with people of various cultural backgrounds from across Pakistan. We were valued, pampered and sculptured for the country’s textile industry. Due to the high quality of education and personal brought up I received at TIP, I am being valued today in the textile industry.

Hassan Essani

Regional Head

Outfitters

It’s an honor for me to be associated with TIP from the first day in this gigantic place till I graduated. Graduating from this prestigious institute constituted my launching point in the textile industry and though I’m very well off on my way there. My gratitude to the teachers and the institute as I’ll always believe they had an immense significance in getting me where I am today.

Urooj Mughal

Deputy General Manager

Bsc Gul Ahmed

An unwavering commitment to excellence, coupled with the dedication of the faculty, equipped me with the knowledge, skills, and passion necessary to thrive in the dynamic world of textiles. I am filled with immense gratitude for the pivotal role Textile Institute of Pakistan has played in shaping my career and professional growth.

Ch. Haziq Ahmed

Co-founder

Kravemart

Entering the Textiles Institute of Pakistan back in ’05 kicked off my journey to where I am today. It wasn’t just about hitting the books; it was the whole vibe. The professors? They were like our industry sherpas, mixing theory with real-world stories that got us buzzing about business. They didn’t just teach; they inspired. And outside class? It was a hub of creativity and teamwork, where we bounced ideas off each other and dreamed big. The institute didn’t just give me skills; it lit a fire in me to tackle anything that came my way. So, yeah, big shoutout to my alma mater for shaping me into the entrepreneur I’ve become.