Feedback from Jury
The judges were super impressed with the student exhibition! They loved how the students used new ideas and ways of making things alongside traditional techniques to tell stories about their cultures.
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Jawad Mehmood
Planning and Marketing Head at Cambridge.
Mr Jawad Mehmood, a key figure in the textile industry and external jury member for the Textile Design Degree Show 2024. Mr Mehmood lauds the students’ dedication and project direction, highlighting their improved technical skills, particularly in weave design. He emphasises integrating “machine limitations” into the curriculum to enhance practical design execution. Mr. Mehmood also praises the Textile Institute of Pakistan for its collaborative environment, viewing students as future industry colleagues. Don’t miss this opportunity to gain insights from his valuable experience!
Urooj Mughal
Deputy General Manager Ideas Home :GulAhmed
Urooj Mughal, Deputy General Manager at Ideas Home and a distinguished alumna of the Textile Institute of Pakistan, recently offered her expert feedback as an external jury member for the 2024 Textile Design Degree Show. She was notably impressed by the talent and creativity of the graduating students. In her feedback, Ms. Mughal emphasized the critical importance of designing textiles that are market-ready, highlighting key aspects such as functionality, alignment with current trends, and delivering clear value to the target audience. Her insights stressed that successful designs must not only captivate aesthetically but also meet practical needs and resonate with consumer preferences.
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Imrana Shahryar
U & I Owner and AIFD Faculty
Imrana Shahryar, owner of the U & I fashion brand and visiting faculty at AIFD Karachi, recently provided insightful feedback as an external jury member for the Textile Design Degree Show 2024. She commended the graduating students for their exceptional work, offering detailed analysis of the standout projects. Ms. Shahryar emphasized the importance of designing textiles that meet market demands and align with current trends, while also providing practical career advice. Her feedback highlighted the need for a deeper understanding of market needs to drive innovation and ensure that designs resonate effectively with consumers.