BBA Textile Management & Marketing
Combine your passion for textiles with business acumen in our Textile Management and Marketing program. Learn to navigate the intricacies of the global textile market, from supply chain management to consumer behavior analysis. With a focus on strategic planning, branding, and market research, you’ll graduate ready to lead and innovate in the fast-paced world of textile management and marketing.
Admission Criteria
We require candidates to meet the minimum entry test requirements for our undergraduate programs.
Test Guidelines
Admission test and interview are crucial for selecting undergraduate candidates. Priority is given to those who excel in these assessments.
Financial Aid
The Textile Institute of Pakistan ensures that deserving students can pursue their academic goals unhindered by financial constraints.
Curriculum Structure and Courses
Our Textile Management and Marketing program offers a comprehensive curriculum designed to prepare students for leadership roles in the textile and fashion industries. Courses cover a range of topics including supply chain management, product development, retail merchandizing, and consumer behavior analysis. Students learn to apply marketing strategies and market research techniques to effectively promote textile products and brands in a global marketplace. Additionally, coursework may include studies in textile economics, business ethics, sustainability, and international trade regulations. Through case studies, internships, and industry projects, students gain practical experience and develop the strategic thinking and communication skills necessary for careers in textile management, marketing, and entrepreneurship.
Course Code | Course Title | Credit Hours |
ACCT-101 | Principles of Accounting – I | 3 |
COMP-101 | Computer Concepts | 3 |
ENGL-101 | English Language Basics | 3 |
MATH-101 | Mathematics-I | 3 |
TEXT-175 | Intro. to Textile Manufacturing | 3 |
PKST-100/200 | Pakistan Studies | 2 |
17 |
Course Code | Course Title | Credit Hours |
ACCT-102 | Principles of Accounting-II | 3 |
COMP-102 | Computer Applications | 3 |
ENGL-102 | English Composition | 3 |
MATH-120 | Maths & Statistics for Business | 3 |
TEXT-176 | Natural & Manmade Fibres | 3 |
RELG-100/200 | Religion | 2 |
17 |
Course Code | Course Title | Credit Hours |
COMP-201 | Internet & eCommerce | 3 |
ENGL-201 | Oral Communication | 2 |
MGMT-201 | Principles of Management | 3 |
TEXT-201 | Yarn Formation | 3 |
ACCT-207 | Cost Accounting | 3 |
ECON-211 | Micro Economics | 3 |
17 |
Course Code | Course Title | Credit Hours |
FNCE-201 | Business Finance | 3 |
TEXT-202 | Fabric Technology | 3 |
LAWS-204 | Business Law | 2 |
ECON-212 | Macro Economics | 3 |
TEXT-220 | Textile Testing | 2 |
MGMT-250 | Business Communication | 3 |
16 |
Course Code | Course Title | Credit Hours |
MRKT-301 | Principles of Marketing | 3 |
ENVT-301 | Environmental Management | 3 |
STAT-306 | Statistical Inference | 3 |
ECON-312 | International Trade & Finance | 3 |
TXCH-350 | Introduction to Wet Processing& Washing | 4 |
MGMT-390 | Production & Operations Management | 3 |
19 |
Course Code | Course Title | Credit Hours |
MGMT-301 | Research Methodology | 3 |
MGMT-302 | Organizational Behaviour | 3 |
MGMT-309 | Product Development | 3 |
TEXT-303 | High Performance & Smart Textiles | 3 |
MGMT-314 | Marketing Management | 3 |
TEXT-313 | Introduction to Weave Designs | 3 |
18 |
Course Code | Course Title | Credit Hours |
APRL-401 | Apparel Manufacturing | 3 |
MGMT-407 | Human Resource Management | 3 |
MGMT-412 | Supply Chain Management | 3 |
MGMT-428 | Management Research Project | 3 |
MRKT-411 | Personal Selling | 3 |
15 |
Course Code | Course Title | Credit Hours |
MRKT-401 | Export Marketing | 3 |
TEXT-405 | Textile Merchandizing | 3 |
MRKT-403 | Retail Management | 3 |
MGMT-413 | Strategic Management | 3 |
MGMT-428 | Management Research Project | 3 |
15 |
Fee Structure
Our competitive fee structure, encompassing tuition, transportation, hostel, insurance, and others are detailed here.
Program Faculty
Our faculty comprises accomplished scholars, researchers, and industry experts dedicated to nurturing brilliance and fostering innovation. Through mentorship, they inspire creativity and guide students toward success, preparing them to excel in their fields and make meaningful contributions to society.